The Value Proposition Canvas is a tool that helps you align your products or services with your customers' values and needs. Developed by Dr. Alexander Osterwalder, the Value Proposition Canvas ensures that a particular product fits the target market. It consists of: Products and Services: What customers can use to get the job done. Painkillers : Solutions provided by products to relieve customer pain. Gain Creator : How the product produces the gain that the customer wants.
Source: Social Innovation Academy This tool helps you plan the demands and needs of a particular customer segment and helps you understand how Jewelry Retouching Service your product provides the right solution. You need to understand your customer profile or persona, especially their work, pain, and desirable benefits. In this case, customer segmentation is the key to providing an audience-friendly, personalized solution. Example : Qubit In this example, we will look at Qubit, a personalized SaaS company designed for the e-commerce business that created the product Qubit Commerce AI. In short, this product makes e-commerce more intelligent, personal, profitable and effective.
The company offers value to different scenarios in different ways. Innovation: Bringing advanced technologies such as AI to business growth. Personalized: This product boasts a variety of personalized services, including 1: 1 product recommendations, 1: 1 product badges, building personalized content campaigns, and actionable product insights. Adaptability: Qubit offers solutions for 10 different industries, from fashion to online betting. Community: There is a community of over 300 well-known brands. Qubit offers a variety of solutions for different industries that can be tailored to your requirements. All of this leads to the development of a true personalization for the client and the client's customer journey. With this degree of personalization, Qubit has the opportunity to offer high-value, effective solutions to a wide range of clients.