"The ecology of Taiwan's tea market is that good tea leaves will be purchased immediately, and the remaining tea leaves will be stored in warehouses due to unsalable sales. In order to solve the problem of unsalable tea leaves, I accidentally found that the smell of aged tea is strong, and The milk pairing is even more delicious, so I wanted to make it into a milk tea bag." Zhu, the founder of "3:15" who has been passed down for four generations in Nantou, is also the general manager of Shicheng Industrial.
Junhong recalled that it was this unintentional process that gave birth to 3:1. S__27721757 Photo Credit: quarter past 3 Such a new type of milk tea bag, because of the high cost of the tea used, makes the price of the milk tea bag at 3:14 a lot higher than Special Database that of other brands, and it failed to develop smoothly in Taiwan at first. Fortunately, with the help of a friend, Zhu Junhong sold it through a trader to a well-known supermarket chain in the United States - Dahua Supermarket (99 Ranch Market). Because Dahua has many bases and is close to the university town, it has rich milk. Thes in convenience stores to meet the consumption patterns of local consumers and expand contact points .
"In order to increase the consumer experience, we then opened a physical concept store in Korea, so that customers can personally participate in the brewing process of milk tea and witness the quality of the tea bags. The brand effect of 3:1 o'clock is also fermented in the Korean market." Zhu Junhong said. For traditional industries such as 3:1, the innovative ideas of Korean agents have brought a lot of inspiration. Zhu Junhong said bluntly: "In terms of digital transformation, Korean agents have become our model targets. From process, management, to orders, SOP, etc., we have established step by step through cooperation with them."