Google talks about the importance of using simple, friendly URLs in their SEO starter guide, but how do you do that?
Let’s start with the good news: creating URLs for SEO isn’t rocket science.
If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO.
But you’d probably prefer not to take a stab in the dark. So, below, we’ll run through a simple process for creating optimized URL slugs and a few best practices for the rest of the URL.
But first, let’s make sure we understand how URLs are constructed.
Beginner's guide to on-page SEO
New to on-page SEO? Check out our
Beginner’s guide to on-page SEO
The anatomy of a URL
URLs consist of many parts.
the anatomy of a url 4
For SEO, the most important part is arguably the slug. You have to choose one of these every time you create a page or post.
So let’s start there, and then we’ll cover a few SEO best practices for the rest of the URL.
How to create an SEO-friendly URL slug
There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good.
So let’s focus on new posts and pages.
If you did keyword research and created content around that keyword, jump to step 6.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order.
Start with your page title
Remove special characters
Remove superfluous information
Boil it down to a keyword
Add keyword modifiers (optional)
Make it readable (optional)
Make it lowercase
Replace spaces with hyphens
1. Start with your page title
Most page titles make perfectly optimized URLs with a bit of modification. So let’s start here and run through a series of steps to get the best possible URL slug for SEO.
For the purposes of this article, we’ll use one of our own articles titled: