Today. According to this campaign monitor article, there are 3.9 billion active email users, and nearly half of those users check their email as often as every few hours. Even though email campaigns are used by most organizations, about half of marketers rate their email campaigns as poor to average. It's more important than ever to make sure your email campaigns are optimized so they reach inboxes and grab your reader's attention. If your organization uses salesforce, you already have access to a very powerful tool to help with
Your email campaigns. We've compiled tips that users like you can use to maximize your email marketing potential. We discuss each of the following actions in company mailing list more detail below (and they apply whether you use salesforce or any other crm system):choose a specific campaign objective. Segment your email recipients. Brand your campaign emails. Ensure mobile responsiveness. Call the reader to action. Remember that salesforce works differently for different organizations. If you're in charge of a nonprofit's marketing strategy, read salesforce's salsa for nonprofits overview. This will help you get a better idea of how to customize the software to meet your particular needs. How do your nonprofit credentials compare?
“generic” emails. Then, when you send important emails, they are less likely to open and read them. Make sure every email you send has a specific goal and/or call to action to keep your recipients engaged and interested. Start by creating automated series of emails specific to the actions a supporter can take. For example:when a website visitor first signs up to receive emails, the next action you might want them to take is to donate. Create a series of emails, triggered by the initial signup, to drive the new visitor towards that goa