CTM features may not get a full view of their customer journeys. The jury is still out on AMP's ultimate fate. After all, Google has already passed up a handful of initiatives. And it's hard to know exactly where adoption might plateau. AMP, however, is a project with a clear goal that many can identify with and stand behind: to create a better mobile web experience. And with endorsements from many big brands in the lead, combined with powerful results in terms of traffic and engagement, we think this could be a trend that's here to stay. In the meantime, developers and marketers have nothing to lose by embracing the
AMP initiative and testing its performance. The potential benefits of a cleaner, better experience cannot be understated (think Facebook versus MySpace); and AMP presents a sea of opportunity for publishers, software providers, advertisers, and marketers – not to mention their customers and audiences. AMP might not be a sure thing yet - but it loads fast and jewelry retouching service looks good.14 ways to be smarter with your content and SEO Posted: 2020-11-18 Despite the many ways Google has changed the search game over the past five years, one truth remains: content is the vehicle that drives your interactions, engagements, experiences,
and ultimately your conversions. However, only 41% of marketers think their organization has a clear idea of what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers don't just lack confidence in their efforts; these are real and measurable deficits. In fact, only 20% of B2C content and 50% of B2B content drive engagement, according to my company's research. That's a lot of wasted effort and resources invested in content that ends up floating around the web, gaining no commercial benefit for its creators.